Ketel One
Made from Madness

While working at GS&P, my team and I were tasked with creating a campaign that distilled the Ketel One brand down to its essence—a mixture lunacy, legacy and attention to detail. 

KetelOneLemon
KetelOneOranje
KetelOneFlavor
KetelOneSign
KetelOneSven

Using face recognition technology, our online ads always appear next to images of certain people as a yin to their crazy yang.

KetelOneRight

Our SnapChat, channel called ‘Mad Mondays,’ releases stories about mad and wonderful things that have happened over the weekend.